Connect With Us


Upcoming events

    • 25 Oct 2017
    • 2:00 PM - 4:00 PM
    • Ulta Beauty 120 S Riverside Plaza, 15th Floor Chicago, IL 60606

    Designing a Comprehensive QA Roadmap

    Beth Wisdom, Ulta Beauty

    About the Topic

    Your senior leadership just asked you to develop and implement a multi-year QA Roadmap to align more with agile processes, reduce cost, and increase overall capability maturity in terms of people, process, tools. Where do you start?!

    Seasoned QA leaders recognize the importance of a QA strategy – after all, it contains the guiding principles of your QA and QC operations. But what about a comprehensive QA Roadmap? How do you start? What should it include? Who should participate? How do you know if you’re in synch with your organization’s roadmap? Will my peers and leaders buy into my vision? How can I get the needed budget?

    Beth Wisdom, Sr. QA Manager at Ulta Beauty will share her experience on developing and implementing a comprehensive multi-year QA Roadmap which started with understanding current capabilities and defining an end state. Learn how she was able to create the vision, gain support from her leadership as well as her team and associates, finalize a plan, and lead through change.

    Key Learning Objectives
    • Leading through change
    • Strategic planning
    • Developing and Implementing a Quality Assurance Roadmap
    About the Speaker

    Beth Wisdom has over 30 years of experience in IT software development and delivery, the most recent 20 years were leading Quality Assurance, Performance Testing, and User Acceptance Testing teams. Elizabeth’s extensive project portfolio covers several industries including telecom (AT&T Bell Labs/Lucent Technologies), retail (FTD, Ulta Beauty), financial (Bank One), manufacturing (USG), and insurance (Bankers Life & Casualty, Hallmark Services Corp). As a QA enthusiast, Elizabeth has built and managed several high performing QA, UAT, and Performance Test teams, both onshore and offshore – with a passion for continuous improvement, process governance, metrics, and best practices. She has enjoyed speaking at STPCon, STAR, and QUEST conferences and welcomes the opportunity to network with others who are equally as passionate about QA, UAT and Performance Testing.


    Ulta Beauty
    120 S Riverside Plaze, 15th Floor
    Chicago, IL 60606


    1:30-2:00 Sign-in & Networking
    2:00-2:15 Announcements
    2:15-4:00 Presentation (15 minute break at 2:45)


    PLEASE REGISTER BY October 21, 2017 at If you have any questions, please contact CQAA Program Director at

Past events

20 Sep 2017 CQAA September 2017 Speaker Program: Test Case Renovation
22 Aug 2017 CQAA August 2017 Speaker Program: Demystifying Mobile Testing - Quick Tours on Your Mobile App
25 Jul 2017 CQAA July 2017 Speaker Program: Designing a Roadmap towards Continuous Quality
15 May 2017 CQAA May 2017 Speaker Program: Agile QA Dashboard: Metrics that Matter for your Agile QA Teams
07 Apr 2017 CQAA April 2017 Panel Discussion: Using Selenium within Your Test Automation Solution
21 Mar 2017 CQAA March 2017 Speaker Program: Continuous Delivery Changes Everything (For The Better!)
27 Feb 2017 CQAA Suburbarn Automation Meet-Up: Successes, Challenges and Lessons Learned
22 Feb 2017 CQAA February Webinar: Testing in an Internet of Things’ World!
31 Jan 2017 CQAA Automation Meet-Up: Successes, Challenges and Lessons Learned
25 Jan 2017 CQAA January 2017 Webinar: Technology Megatrends and QA: Ready, Set, Evolve!
17 Nov 2016 CQAA November 2016 Speaker Program: How to Test When the Requirements are Unknown
21 Sep 2016 CQAA September 2016 Speaker Program: How to Measure the Quality of Testing
17 Aug 2016 CQAA August 2016 Webinar Simplicity: The Path to Achieving Agile Testing Efficiency
25 Jul 2016 CQAA July 2016 Speaker Program: Responsive Web Testing: Way Beyond Resizing a Browser Window
28 Jun 2016 CQAA June 2016 Speaker Program: Leveraging Free, Open Source, and Low Cost Tools for Back End Testing
10 May 2016 CQAA May 2016 Speaker Program: Efficiency and Effectiveness - When Process and Pressure Collide
07 Apr 2016 CQAA April 2016 Round Table Discussion: Test Cases Written by Business Analysts
06 Apr 2016 QUEST 2016 Webinar Series: Improve your Retrospectives with Agile Kaizen
24 Mar 2016 QUEST 2016 Webinar Series: Metrics That Matter – In the Context of Software Testing and QA with Bernd Haber
22 Mar 2016 CQAA March 2016 Speaker Program: The Testing Pyramid: It's Not About Testing
25 Feb 2016 CQAA February 2016 Speaker Program: What Project Teams Need to Know about Test Automation
18 Feb 2016 QUEST 2016 Webinar Series: Pairwise Testing: What it is, When to Use and Not to Use with Philip Lew
26 Jan 2016 CQAA January 2016 Speaker Program: Influencing your Team Towards BDD & Agile Practices
21 Jan 2016 QUEST 2016 Webinar Series: Compatibility Testing for Mobile Devices
13 Nov 2015 CQAA November 2015 Round Table Discussion: Testing Effort Estimation in Agile
20 Oct 2015 CQAA October 2015 Speaker Program: Data, Data Everywhere! Understand Your Data & Maximize Test Coverage
16 Sep 2015 CQAA September 2015 Speaker Program: Real World Security Testing
26 Aug 2015 CQAA August 2015 Round Table Discussion: Data Testing / Data Validation
18 Aug 2015 CQAA August 2015 Webinar: Root Cause Analysis: Helping Make the Right Decisions
21 Jul 2015 CQAA July 2015 Speaker Program: When is a Project Ready for Software Automation?
13 Jul 2015 Certified Software Tester (CSTE) Prep Course
20 May 2015 CQAA May 2015 Speaker Program: Best Practices for Performance Testing Mobile Apps
28 Apr 2015 CQAA April 2015 Lunch & Learn: The Perils of Being an Agile Tester – Discussion Forum
25 Mar 2015 CQAA March 2015 Speaker Program: Promoting Quality Principles and Practices thru Organization Change Management
18 Feb 2015 CQAA February 2015 Speaker Program: QA Engagement During User Acceptance Testing
12 Feb 2015 CQAA February 2015 Webinar: The Force Awakens
23 Jan 2015 CQAA January 2015 Webinar: Enterprise Agility Starts with Healthy Teams, How Healthy is YOUR Agile Team?
15 Jan 2015 CQAA January 2015 Webinar: Why Test Automation Fails
04 Dec 2014 CQAA December 2014 Webinar: Test Data Management for Agile Continuous Testing
19 Nov 2014 CQAA November 2014 Program: The QA Aspects of DevOps - Enabling Quality, Speed and Agility within your SDLC
23 Oct 2014 CQAA October 2014 Program: Creating Useful Metrics to Provide Quality Software
24 Sep 2014 CQAA September 2014 Speaker Program: CSI Chicago: Attributes of a Successful Software Forensics Solutions
23 Sep 2014 Certified Software Tester (CSTE) Prep Course
27 Aug 2014 CQAA August 2014 Webinar: Revealing the Mystery behind Test Automation Framework Design
31 Jul 2014 CQAA July Event: The Bushido Code & 30th Anniversary Celebration
24 Jun 2014 CQAA June 2014 Speaker Program: Managing Your Offshore Testing Team
20 May 2014 CQAA May 2014 Speaker Program: Roadmap to Continuous Integration Testing and Benefits
23 Apr 2014 CQAA April 2014 Speaker Program: Reaching the Holy Grail of Effective Application Performance Testing and Analysis
19 Mar 2014 CQAA March 2014 Speaker Program: Quality Engineering: Driving Higher Quality throughout the SDLC
25 Feb 2014 CQAA February 2014 Speaker Program: Model-Based Testing: Taking BDD/ATDD to the Next Level
19 Feb 2014 Quest February 2014 Webinar: Software Quality Metrics Do’s and Don’ts
13 Feb 2014 CQAA February 2014 Lunch & Learn: Lightning Talks Strike CQAA Again
05 Feb 2014 Quest February 2014 Webinar: Career Planning for Agile QA
12 Dec 2013 CQAA December 2013 Webinar: Best Practices in Testing
19 Nov 2013 CQAA November 2013 Speaker Program: Testing Mobile Apps and Websites: Conquering the Multitude with the help of Automation
18 Oct 2013 CQAA October 2013 Speaker Program: Continuous Quality: What Software as Service Means to QA
20 Sep 2013 CQAA September 2013 Speaker Program: Metrics: Delivering QA Value Across IT
21 Aug 2013 CQAA August 2013 Webinar: 5 Steps to World Class Testing Performance - What is the TMMi?
25 Jul 2013 CQAA July 2013 Speaker Program: Integrating Exploratory Testing with Traditional Testing Methods
17 Jul 2013 CQAA July 2013 Lunch & Learn: Microsoft TFS/MTM Tool Interest Group
25 Jun 2013 CQAA June 2013 Speaker Program: Agile Testing in a Waterfall World
23 May 2013 CQAA May 2013 Speaker Program: Secrets of Test Automation
16 May 2013 CQAA May 2013 Lunch & Learn: Tools for Quality Assurance / Quality Control
18 Mar 2013 CQAA March 2013 Speaker Program: Distributed Teams that Pop
22 Feb 2013 CQAA February 2013 Speaker Program: Risk-Based Testing: Focused Effort, Better Results
14 Feb 2013 CQAA February 2013 Lunch & Learn: Lightning Talks Strike CQAA Again
25 Jan 2013 CQAA January 2013 Speaker Program: The UAT Chess Game: Playing Your Pieces to Win
19 Dec 2012 CQAA December 2012 Webinar: Test Planning Versus Test Strategy. Are They the Same?
13 Nov 2012 CQAA November 2012 Speaker Program: The Application Management Tools Industry Has Failed You!
30 Oct 2012 CQAA October 2012 Lunch & Learn: Leading Change from the Inside Out
26 Sep 2012 CQAA September 2012 Lunch & Learn: Quality Application Leadership in a Large Organization
14 Sep 2012 CQAA September 2012 Speaker Program: Assessing your Testing Using the Test Maturity Model (TMM)
15 Aug 2012 CQAA August 2012 Webinar: Testing 2013
27 Jul 2012 CQAA July 2012 Speaker Program: Automation using Open Source Frameworks like Selenium and TestNG
28 Jun 2012 CQAA June 2012 Speaker Program: Performance Testing: Roles, Activities and QA Inclusion
20 Jun 2012 CQAA June 2012 Lunch & Learn: Enterprise of Social Media, Collaboration, Jetpacks, and Ray Guns
17 Apr 2012 CQAA April 2012 Speaker Program: Exploring How the Mobile App Project Is Shaping the Way We Approach Quality
11 Apr 2012 CQAA April 2012 Lunch & Learn: Model Based Testing for Flexible and Predictable Test Coverage
20 Mar 2012 CQAA March 2012 Speaker Program: Testing and Measurement
23 Feb 2012 CQAA February 2012 Program: 10 Principles of Smart Requirements Gathering
16 Feb 2012 CQAA February 2012 Lunch & Learn: Lightning Talks Strike CQAA
17 Jan 2012 CQAA January 2012 Program: Automated Tests Into Automated Builds!
06 Dec 2011 CQAA December 2011 Webinar: Raising Your Technical Debt Ceiling…Or Not?
08 Nov 2011 CQAA November 2011 Program: Successful Strategies for QA-Based Security Testing
26 Oct 2011 CQAA October 2011 Program: Functional Testing and Automation within Behavior Driven Development
27 Sep 2011 CQAA September 2011 Lunch & Learn: Web Accessibility: A Missed Quality Requirement
20 Sep 2011 CQAA September 2011 Dinner Event: Innovations & Emerging Trends in Software Quality Assurance
09 Aug 2011 CQAA August 2011 Webinar: Testing @ Microsoft
27 Jul 2011 CQAA July 2011 Program: Mobile Technology Testing - Are You Ready?
22 Jun 2011 CQAA June 2011 Program: Exploratory Testing in the Enterprise
08 Jun 2011 Certified Software Quality Analyst (CSQA) Prep Course
06 Jun 2011 Certified Software Tester (CSTE) Prep Course
24 May 2011 CQAA May 2011 Spring Dinner Event: The Future of Software Projects - How Quality Assurance and Development Are Changing
19 May 2011 CQAA May 2011 Lunch & Learn: Establishing and Integrating Service Oriented Architecture (SOA) Testing
26 Apr 2011 CQAA April 2011 Program: Closing the Gap in Regression Testing
20 Apr 2011 CQAA April 2011 Lunch & Learn: Getting the Best out of Distributed Teams
15 Mar 2011 CQAA March 2011 Program: Defect Prevention - A Tester's Role in Process Improvement and Reducing the Cost of Poor Quality
23 Feb 2011 CQAA February 2011 Program: Scrum - A Disciplined Approach to Product Quality and Project Success
09 Feb 2011 CQAA February 2011 Lunch & Learn: Meeting New Business Challenges With Dynamic Quality Assurance
18 Jan 2011 CQAA January 2011 Program: Project and Process Tailoring for Success
07 Dec 2010 CQAA December 2010 Webinar: Writing Testable Requirements
30 Nov 2010 CQAA November 2010 Program: IT Disciplines - Collaboration, Competencies, and Careers
26 Oct 2010 CQAA October 2010 Program: A Guide to Software Tool Selection
21 Oct 2010 CQAA October 2010 Lunch & Learn: Collaborative Lifecycle Management
21 Sep 2010 CQAA September 2010 Dinner Event: Mitigating Exploitable Software Risk
14 Sep 2010 CQAA September 2010 Lunch & Learn: Parallel Data Testing
26 Aug 2010 CQAA August 2010 Webinar: Team-Based Acceptance Test Driven-Development
28 Jul 2010 CQAA July 2010 Program: Practical Metrics for Managing and Improving Software Testing
23 Jun 2010 CQAA June 2010 Lunch and Learn: Reporting Skills and Software Testing
17 Jun 2010 CQAA June 2010 Program: Introducing Risk Based Testing to Organizations
26 May 2010 CQAA May 2010 Lunch and Learn: Agile Through SCRUM
17 May 2010 CQAA May 2010 Dinner Program: Dr Cem Kaner Speaks on the Law of Software Quality
27 Apr 2010 CQAA April 2010 Lunch and Learn: Testing Critical Infrastructure Applications
13 Apr 2010 CQAA April 2010 Program with C-SPIN: Managing Software Quality within the Team Software Process
24 Mar 2010 CQAA March 2010 Program: Bringing Value to the Organization With Performance Testing
25 Feb 2010 CQAA February 2010 Lunch and Learn - 360° Project Lifecycle Health Assessments
16 Feb 2010 CQAA February 2010 Program: Optimizing Modular Test Automation
27 Jan 2010 CQAA January Program: Assurance for Cloud Computing
Powered by Wild Apricot Membership Software